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Mapped to Go – Reebok Neon Light Run
Mapped to Go – Reebok Neon Light Run
Project

Mapped to Go – Reebok Neon Light Run

When fashion meets tradition

Reebok and Walk in Hong Kong organized two Neon Light Guided Runs on Hong Kong Island and in the Yau Tsim Mong area to promote Reebok’s new ZPrint running shoes and share about the iconic neon light signs in the past and present of Hong Kong.

What we did

  • Route design and research
  • Brand exposure: online media, Facebook promotion