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MIDO – Inspired by Architecture
MIDO – Inspired by Architecture
Project

MIDO – Inspired by Architecture

Authentic Hong Kong interpretation of a Swiss timepiece

Architecture defines a city and holds emotions, memories and history. To promote the global launch of the Inspired by Architecture watch series, Swiss watchmaker MIDO collaborated with us to curate a series of marketing activities, including a promotional video starring actor Joey Leung and architectural walks for the public and media.

What we did

  • Customized Guided Tours: Three public tours and two media tours.
  • Route Design and Research
  • Brand Exposure: Online Media, Facebook promotion
  • Media coverage by leading media such as Oriental Daily News, Weekend Weekly and Sing Tao Daily
  • Promotional video garnered 204K+ Facebook engagement