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Reimagining Culture, Storytelling, and Business in the Digital Era: Walk in Hong Kong during crisis of COVID19
Reimagining Culture, Storytelling, and Business in the Digital Era: Walk in Hong Kong during crisis of COVID19
Project

Reimagining Culture, Storytelling, and Business in the Digital Era: Walk in Hong Kong during crisis of COVID19

A talk about our response to the COVID-19 tourism collapse by pivoting to digital experiences with a focus on storytelling, social inclusion, and revitalisation.

This talk addresses the drastic impact of the COVID-19 crisis on Hong Kong tourism, which led to a significant drop in visitor numbers. In response, we leveraged our core strengths: storytelling ability and adaptability, to pivot into virtual experiences, including livestreaming tours and online sales, to fill the gap and transcend geographical limits. This presentation highlights our commitment to socially inclusive tours and the use of tourism as a driver for both conservation and countryside revitalisation.

What we did