Black & White Sham Shui Po Milk Tea Tour

Client: FrieslandCampina (Hong Kong) Ltd | Year: 2016

What we do:

  • Customized tours: Cantonese public tours with milk tea workshop
  • Route design and research
  • Brand exposure: media coverage
  • A viral Facebook video with more than 138k views

The Sham Shui Po Milk Tea Walking Tour is commissioned by Black & White to promote milk tea culture in Hong Kong and raise awareness about the origin, traditions and qualities that make Hong Kong style milk tea unique. We curated visits to various tea-related establishments in the neighbourhood into a guided tour that sheds light on how milk tea morphed from a drink enjoyed by British expats into an indigenous beverage that Hong Kongers from all walks of life love.