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Hybrid ESG Program for Link at Eco Expo Asia 2022
Hybrid ESG Program for Link at Eco Expo Asia 2022
Project

Hybrid ESG Program for Link at Eco Expo Asia 2022

A hybrid storytelling experience showcasing sustainability in action for Link Asset Management

LINKing ESG to Communities: A Virtual Tour at Eco Expo Asia

For Eco Expo Asia 2022, Walk in Hong Kong partnered with Link Asset Management Limited to deliver a custom-designed hybrid virtual tour programme spotlighting the company’s ESG efforts. The 40-minute presentation, titled “Bringing Sustainability to LIVE: LINKing ESG to Communities”, combined live and pre-recorded segments to showcase real-world examples of sustainability, placemaking, and social impact across LINK’s properties.

Broadcast via Zoom, the programme featured a live walkthrough of a LINK mall, dynamic video segments across multiple locations, and a conversation between a WIHK host and LINK representative. This hybrid format allowed audiences to experience LINK’s ESG values in action — virtually yet viscerally. This project demonstrates our capacity to translate corporate sustainability stories into engaging, broadcast-ready content with high production value and strong narrative flow.

What we did

  • Designed and produced a hybrid virtual tour titled “Bringing Sustainability to LIVE: LINKing ESG to Communities”
  • Conducted live-streaming from a selected LINK-managed mall, integrating live dialogue and location switching
  • Provided on-stage hosting, technical coordination, and content moderation for seamless Zoom delivery
  • Built in interactive elements to engage corporate and public audiences at Eco Expo Asia 2022