Private: Re-imagining iconic districts of Hong Kong

Some parts of Hong Kong may seem banal at first sight, and local place names probably never mean much to most people. But that is all set to change.

What comes to mind when you think of Hong Kong?

Many boast about city’s thriving commercial success and often this impressive feat can often be a double-edged sword as people start to forget about all the other things that Hong Kong has to offer.

How do we accurately convey what life in Hong Kong is actually like? We put our heads together and began to re-imagine the city under a new light…

Over the next two days, we will be sharing our very own logo designs that will help you fall in love with the many districts within Hong Kong.


Part two:

#6

logobranding hk-06

The Chinese culture is full of extravagant celebrations and Hong Kong is no exception when it comes to meaningful traditions represented in any form imaginable.  Accompanied by legends passed down from generations, these festivals convey not only Hong Kong, but the entire Chinese culture.

Even though many of the same traditions run throughout Hong Kong, a few districts have their very own special celebrations/rituals that you would not see anywhere else!  TaiHang is an example of a special case where the TaiHang Fire Dragon Dance is exclusively performed to protect the location from bad luck.

 

#7

logobranding hk-07

Don’t be misled by the pig graphic, there is no special meaning behind the Pork.  Rather, Pok Fu Lam was actually the home to the first ever Dairy Farm in Hong Kong, supplying both milk and cattle to the city.

Pok Fu Lam holds several titles for being “first”; being the place where Hong Kong’s floral emblem was first discovered and the site for Hong Kong’s first reservoir.

Many districts like this are overlooked and overshadowed by the more familiar areas of Hong Kong, but remember that every place holds their very own piece of history so you won’t be able to call yourself an expert until you have seen it all.

 

#8

logobranding hk-08

Coming from overseas, many visitors marvel at the convenience and sophistication of transportation in Hong Kong that rival that of its Asian Neighbours.

But everything starts from humble beginnings and Lam Tin is a perfect example of just how much development in infrastructure has undergone in the city.

In the past Lam Tin citizens could only travel by foot or boat to reach nearby villages.  Over the years, the locals witnessed the drastic development as roads, tunnels and railways were built here to facilitate transport between Lam Tin and other districts.  Lam Tin is often referred to as a “bridge” between different areas of Eastern Hong Kong and we can see how it earns this title.

 

#9

logobranding hk-09

Despite the irony of this post: making graphical puns out of the names of Hong Kong’s many districts, the reality is that these names tend to have a much deeper meaning than you may think.

Tin Hau, obviously, does not derive from an actual tin can but rather “Tin Hau” refers to mighty Goddess of Sea that many fisherman, even to this day, worship for protection against the dangers of the Sea.

In the past, fisherman built a temple after this Goddess and named it after her after being saved by a storm through Tin Hau’s sacrifice.  Later on this entire district would be named after her. Who would have known even a simple name had such a backstory?

 

#10

logobranding hk-10

Finally, home is where the heart is & our hearts are captured by the charms found in our very own Home Kong (it’s a push we know!).  We genuinely believe that Hong Kong has so much more to offer than what it is given credit for.

Currently, Hong Kong as a destination is proudly marketed for its busy, modern commercialised dominance.  However, it is often overlooked for all the other treasures that is hidden and we hope our city branding campaign has enlightened your view on our lovely city.


Check out yesterday’s post to view part one of this blog series!

Leave a Comment