HK Frontiers: Stories through Time, Tide and Transit

Client: Visa | Year: 2023

What we do:

Customized Tours: Designed engaging guided tours in both Cantonese and English.
Route Design and Research: Developed well-researched routes that highlighted key historical and cultural sites.
Brand Exposure: Achieved visibility through online media and social media promotions, including Facebook.

Exploring Hong Kong’s Past — One Tap at a Time

In partnership with VISA, Walk in Hong Kong delivered a public-facing marketing tour titled “HK Frontiers: Stories through Time, Tide and Transit”, designed to celebrate Hong Kong’s cultural depth while showcasing the convenience of contactless payment technology. Conducted in both Cantonese and English, the tour connected historical storytelling with modern-day transit solutions, creating a seamless city journey from Sheung Wan to Wan Chai North.

Participants explored key neighbourhoods such as Central’s colonial core, Admiralty’s civic landmarks, and the harbourfront transformation of Wan Chai, all while using VISA’s new contactless payment system to effortlessly move between destinations. This smart integration of narrative and mobility made for a future-facing, memorable experience that promoted urban accessibility and cultural discovery.

This campaign reflects our strength in blending immersive storytelling with strategic brand objectives, reaching local and global audiences alike. Discover more of our branded cultural tours or learn about VISA’s Hong Kong transit initiatives.

Visa Tour Banner