Hybrid ESG Program for Link at Eco Expo Asia 2022

Client: Link | Year: 2022

What we do:

  • Designed and produced a hybrid virtual tour titled “Bringing Sustainability to LIVE: LINKing ESG to Communities”
  • Conducted live-streaming from a selected LINK-managed mall, integrating live dialogue and location switching
  • Provided on-stage hosting, technical coordination, and content moderation for seamless Zoom delivery
  • Built in interactive elements to engage corporate and public audiences at Eco Expo Asia 2022

LINKing ESG to Communities: A Virtual Tour at Eco Expo Asia

For Eco Expo Asia 2022, Walk in Hong Kong partnered with Link Asset Management Limited to deliver a custom-designed hybrid virtual tour programme spotlighting the company’s ESG efforts. The 40-minute presentation, titled “Bringing Sustainability to LIVE: LINKing ESG to Communities”, combined live and pre-recorded segments to showcase real-world examples of sustainability, placemaking, and social impact across LINK’s properties.

Broadcast via Zoom, the programme featured a live walkthrough of a LINK mall, dynamic video segments across multiple locations, and a conversation between a WIHK host and LINK representative. This hybrid format allowed audiences to experience LINK’s ESG values in action — virtually yet viscerally. This project demonstrates our capacity to translate corporate sustainability stories into engaging, broadcast-ready content with high production value and strong narrative flow.