CUHK – I.CARE: Hong Kong Cultural Tours Project

Client: The Chinese University of Hong Kong

What we do:

  • Docent training: tour research and design, storytelling and public speaking training
  • Mentorship
  • Cultural tour maps

I.CARE is the whole-person education program for CUHK students, nurturing them in serving the needs and enhancing the well-being of the citizens of Hong Kong, Mainland China, and the wider world. For 4 consecutive years we trained CUHK students into tour guides who are able to share what they know about Hong Kong culture and history, through a series of engaging and interactive training workshops and practicums. These students then hosted secondary school students from disadvantaged groups on expeditions to different districts of Hong Kong to widen their horizons and knowledge about the city they live in.