“Discover Emperor the Celebration Walk” Virtual Charity Tour

Client: Emperor Group | Year: 2022

What we do:

  • Researched the history of the Emperor Group and crafted a guided tour to manifest the group’s key message
  •  Planned and executed engaging pre-recorded audio and video content for virtual tours
  •  Immersed viewers with live broadcast, hosted tours for the media, staff of the Emperor Group, the elderly, and the general public
  •  Provided an easy-to-use online registration system for events and exceptional customer service
  •  Enlisted celebrities from the Emperor Group to participate in guided tours

To commemorate its 80th anniversary, the Emperor Group joined forces with Walk in Hong Kong to present an online guided tour. Led by the founder of Walk in Hong Kong, Mr. Paul Chan, participants had a unique opportunity to uncover the historical significance of the Emperor Group and the city of Hong Kong.

The tour was a nostalgic journey, featuring anecdotes about local culture and history, as well as an examination of past objects. The presence of special guests, the renowned artistes Mr. Hins Cheung and Ms. Kathy Yuen from Emperor Entertainment, added to the excitement by interacting with the audience. This celebration was a tribute to the shared memories that have formed the identity of Hong Kong and its people.