Mapped to Go – Reebok Neon Light Run

Client: Team Reebok | Year: 2016

What we do:

  • route design and research
  • brand exposure: online media, Facebook promotion

Reebok and Walk in Hong Kong organized two Neon Light Guided Runs on Hong Kong Island and in the Yau Tsim Mong area to promote Reebok’s new ZPrint running shoes and share about the iconic neon light signs in the past and present of Hong Kong.